Have you ever tried Command Tabbing through 10 different apps, 50 times a day? What a pleasant experience, right?

Well it definitely wasn’t for me, so I created an app switcher, published it on the App Store, then noticed I also needed a window switcher, noticed there’s no such thing on the App Store and proceeded to find a way to create one.

You might notice that a very small number of your installed apps come from the App Store.

While developing rcmd, a simple app that I really wanted to publish on the App Store, I ran into a lot more limitations than I was prepared for.

Here’s my story of how I overcame those limitations and then tried to understand why other useful apps chose the self-publishing route.